Branden Foote
All projects

HCM

Sales headcount and capacity planning

HCM models sales output from the roster, start dates, and ramp assumptions. It compares that output with the revenue target, qualified demand, and active deal workload.

Focus
Headcount & sales capacity
Approach
Ramp, workload, demand, scenarios
Artifact
Headcount planning workbook

HCM

Sales capacity

Example team: 6 fully productive AEs + 2 ramping AEs · $20k per productive AE per month · 3 months

Quarterly capacity compared with a $450,000 targetAt 50 percent average productivity for two ramping AEs, modeled quarterly capacity is $420,000. All eight fully productive for the entire quarter would produce $480,000.$0$150k$300k$450kTarget $450kCurrent ramp · $420kAll 8 fully productive · $480k
6 fully productive AEs2 ramping AEs
0%100%
Productive equivalents
7.0
Quarterly capacity
$420k
Below target
$30k
(6 + 2 × 50%) × $20,000 × 3 = $420,000.

Business problem

Missing a bookings target can come from too few sellers, too little qualified pipeline, slow ramp, or too many simultaneous evaluations. HCM compares those constraints before a hiring decision.

My role

I built the headcount, ramp, and capacity model, including comparisons of incoming opportunities, active workload, and hiring scenarios.

What I built

01

Calculate ramped capacity

Apply availability and ramp assumptions to each seller's start date. Estimate their contribution in each planning period.

02

Check demand and workload

Compare incoming qualified opportunities and active evaluations with the team's observed throughput. Sellers with spare capacity still need qualified demand to produce bookings.

03

Compare the available changes

Model hiring, redistributing eligible accounts, adding pipeline, or removing administrative work. Show which constraint each change addresses and when it could affect output.

Key design decisions

Apply ramp once

Separate people on the roster from fully productive equivalents. If quota is already reduced for ramp or time away, do not reduce it again.

Check the opportunities available

Translate modeled revenue output into the qualified opportunities needed. Confirm enough suitable deals can enter and close in the period.

Choose the change that addresses the shortfall

If qualified demand is low, test sourcing or conversion. If evaluations exceed seller workload, compare redistribution, process changes, and hiring.

How to use it

Compare the target with ramp-adjusted seller output, qualified demand, and active opportunity workload for the same period. Identify whether the shortfall comes from demand, conversion, ramp, or workload. Model a specific change and its timing; a new hire cannot recover deals that must close before the hire starts.

Related playbooks

Ramp assumptions, revenue capacity, and opportunity workload. The planning example shows how a meeting-capacity limit affects the revenue plan.

Pipeline and capacity planning example

Sales capacity playbookNext: Revenue forecasting and pacing