GTM consulting
and revenue
operations.
I’m Branden Foote. I build revenue plans, CRM workflows, and sales processes for growing businesses. My background combines GTM consulting with sales leadership at Settle, BILL, Homebase, and Gusto.
Revenue planning example
Bookings and pipeline coverage
- Booked
- $150k
- Open-deal forecast
- $300k
- Gap
- $150k
Discovery meetings needed by week 6
Selected consulting work
AI CRM platform
GTM buildout for an AI CRM platform
I built the forecasting and territory planning models, lead scoring, and outbound processes. The work also included sales methodology, playbooks, and coaching.
Print on demand technology platform
GTM overhaul for a print on demand platform
I rebuilt revenue planning and account scoring, coordinated sales and marketing outreach, and built workflows for prospect feedback and internal communication.
Models and tools
Models I built for forecasting, deal review, and sales capacity. Previews use sample data.
RevPack
Revenue pacing
- Expected by week 4
- $150k
- Variance to plan
- $0
- Projected finish
- $600k
RevPack
Revenue forecasting & pacing
RevPack tracks booked revenue against plan and compares the pace projection with the opportunity forecast.
RevPack overviewDeal scoring & buyer decisions
DealPack combines a win-probability proxy with the buyer evidence behind it.
Sales headcount & capacity
HCM models ramp, revenue capacity, and opportunity workload before a hiring decision.
GTM playbooks
EdgeHub is my library of practical frameworks, templates, and worked examples.
GTM playbooks